Tuesday, 7 February 2012

ANALYSIS-JENNIFER BOXHORN

Images found on the Jennifer Boxhorn website.
These are self portrait packaging made by Jennifer Boxhorn. Boxhorn is said to be a "creative, mechanical and meticulous" person, which explains her geometrical design. The packaging may have been made in 2011, and was possibly made for a competition.
Boxhorn stated that she planned the dimensions by using Adobe Illustrator. This could have been done by using the geometric shapes provided on Illustrator, or using straight lines to construct the shapes. She also may have printed the the shapes, possibly spray mounted the paper on to card, and hand cut it out, writing statements in pen. The boxes themselves are crafted in the nature of Russian nesting dolls. There is very little use of colour, only featuring black, white and green. The black and white was to symbolise that she "appreciate finding answers, definite solutions to problems". And green just happens to be her favourite colour, and that she is "green inside" as written by Boxhorn herself. The statements on the outside of the boxes become more personal as each box is revealed.
I hold Jennifer Boxhorn's packaging in high regard, because it's a really creative way of self-promoting, and I personally think that it's more creative and mechanical than Kim Welling's 'Panorama boxes'.It's also something that the viewers can relate to, as we all have something personal to us.

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