Image found on the Blossom website
This is a swing tag, designed a for gift store named Lemon Pie. When it was designed is unknown, but it was made by a hang and swing tag company named Blossom, and it was possibly designed to be accompanied with packaging.
This swing tag may have been made by using specialist programs such as Adobe Illustrator, including the text and the graphics, possible by the use of techniques such as the Clipping Mask, although this remains unknown for sure. The artist behind this method may have chosen this in order to make the tag look professional and refined, as well as aesthetically pleasing. The scale of the tag may not be too big, as it may take away attention from the actual product, and the composition of the text and graphics seem to be structured in an organised way, and avoiding putting too much information on the tag, as the audience may not read all of it. In addition, the use of colour is quite limited, only using a hint of red for the ladybird and brown, and mostly cool colours such as light blue, green and hints of electric yellow. Also, most likely for decorative purposes, the tag includes lots of swirly lines and patterns, which does creates some sort of flowing movement.
I do hold this swing tag design in high regard, as it is aesthetically pleasing, as well as having a professional look and feel to it. The use of swirly lines and the patterns brings the piece together,making the design look elegant, and the butterfly and ladybird are a nice touch. Also, there isn't too much or too little in the swing tag, to avoid confusing or overwhelming the audience with too much information. To some extent, the design of this swing tag does serve as an inspiration to my own design of a swing tag. However, as my target audience and shop may differ from this one, so my design will include a lot more in it in terms of bold colours and more 'in your face' elements.
This is a swing tag, designed a for gift store named Lemon Pie. When it was designed is unknown, but it was made by a hang and swing tag company named Blossom, and it was possibly designed to be accompanied with packaging.
This swing tag may have been made by using specialist programs such as Adobe Illustrator, including the text and the graphics, possible by the use of techniques such as the Clipping Mask, although this remains unknown for sure. The artist behind this method may have chosen this in order to make the tag look professional and refined, as well as aesthetically pleasing. The scale of the tag may not be too big, as it may take away attention from the actual product, and the composition of the text and graphics seem to be structured in an organised way, and avoiding putting too much information on the tag, as the audience may not read all of it. In addition, the use of colour is quite limited, only using a hint of red for the ladybird and brown, and mostly cool colours such as light blue, green and hints of electric yellow. Also, most likely for decorative purposes, the tag includes lots of swirly lines and patterns, which does creates some sort of flowing movement.
I do hold this swing tag design in high regard, as it is aesthetically pleasing, as well as having a professional look and feel to it. The use of swirly lines and the patterns brings the piece together,making the design look elegant, and the butterfly and ladybird are a nice touch. Also, there isn't too much or too little in the swing tag, to avoid confusing or overwhelming the audience with too much information. To some extent, the design of this swing tag does serve as an inspiration to my own design of a swing tag. However, as my target audience and shop may differ from this one, so my design will include a lot more in it in terms of bold colours and more 'in your face' elements.
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