RETAIL GRAPHICS PROJECT EVALUATION

For this project, I had to create and design some packaging, logo and swing tag for a my chosen fictional shop, which was a sweet shop with a Japanese theme. I decided to call this shop 'Okashi' meaning 'sweets' in Japanese. In order to gather ideas for this, I looked at numerous Japanese sweets and packages, and how the packages were constructed, as well as the typical surface designs.
At first, it started with deciding which type of retail we wanted to work on, on which I decided to do a Japanese sweet shop, then creating a logo, then creating a net for the packaging, which I changed overtime,due to it not looking very professional when constructed, so I ended up creating a totally different net. Also, parts of my original surface design had to be changed, such as the smiley faces, in order to be in the style of the 'kawai' Japanese smiley faces. This was only found out, when comparing my original surface design with those found on a Japanese package.
My inspiration for my  final outcomes came from different sweets packages such as Hi-Chew, Kinoko no Yama, and from swing tag companies such as Blossom graphic designers, from the use of bold and vibrant colours.
In my opinion, I think the fastener on top of the package came out well, as it fastens quite well, the design itself, also looks aesthetically pleasing, and I personally think it is a lot like a Japanese packaging. Also, the swing tag goes well with the bag, as it incorporates the same surface design, including the logo, as well as providing information of the shop, including the website.
However, there are some aspects which could have been improved. Firstly, the fastener could have been a little bit more secure, as there is a tiny gap. Also, the straps on the bag could have had a design on the inside, and they can get in the way of opening the fasteners.
In conclusion, I found this project quite challenging, but in a good way, as it pushed me into trying to make my packaging the best it could be, and also including the fastener, which took some time to work properly. And if given the opportunity, I would like to make some more packaging, but maybe for a different shop and theme.