Tuesday, 2 October 2012

CD PACKAGING EXAMPLES-PINK

These are a few snapshots of Pink's' Greatest Hits...so far!!!' CD package, which I thought was quite an interesting package to look at.  Upon first seeing this, I thought that the design was simple but effective, especially with the typography, that overlays the image of Pink. They both match, as the writing is as bold as Pink's personality, and the exclamation mark emphasises this. So based on this reason, I would expect the music to be just as loud and expressive as the text and the image.
The target audience may well be rock, pop and even dance and R&B fans, and the images included are photographs, which create a sort of rebellious look about them, especially with the expression on her face on the front cover. But her expression is significantly calmer, but the chains she holds may also symbolise some sort of rebellion, and that she broke free of them. On the bottom right hand corner is a 'Parental Advisory' symbol, serving as a warning of foul language in the lyrics of the songs, as Pink's songs tend to have curses, which is could also be a reflection of her character

The materials used may be that of card for its sturdiness, which is essential for containing the contents like the inlay and CD. In terms of the front cover, Photoshop or another photo editing program may have been used to overlay the text over the image. As I said before, the typography is as bold as her character, so it could be seen as a reflection of her. The placement grabs the viewer's attention straight away, and the fact that it is the only thing in colour helps with this too. It also brings the whole composition together as well, almost acting as a frame, as well as a source of information.

In the inner sleeves of the packaging there is an inlay and the CD itself. The inlay on the left sleeve, contains various images of Pink including this one with a speaker phone, a short note from Pink to the customer, the titles of the songs from various albums from over the years featured in this album and notes of appreciation for the people and companies involved personally from the artist. These are the standard contents of an inlay. 

The CD on the right sleeve. 
I do like the artwork because it's a good reflection of Pink's personality, and what she's all about, including her music. It's fairly simplistic but an effective design in conveying this, and it's not clustered with other things, because that would just spoil the effect- in other words 'Less is more'. The sleeves themselves look really secure, as there's only an inch or two of space left for the CD or inlay to be easily taken out. As good a design as it is, mine will be a bit different, because I'm focusing on a different genre from a different period. But the sleeves are good, and I may potentially use this for my final. Only, mine will most likely have more images and collages.

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