This is an analysis of a packaging created by an organisation known as 'Voice'. They created a package for a company called 'Velocita', who sell organic coffee beans. 'Velocita' is Italian for 'speed'. It uses a limited amount of colours, mainly consisting of the brown colour of the packaging, but with other colours including blue, yellow and red. The text included in the packaging, including the company's name, is bold in order to convey their name across quickly to a mass audience. On the surface of the box, contains information such as the date it was imported, the contents of the package and the weight of the contents. The packaging creates this industrial but natural persona of the company.
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