INITIAL PACKAGING NET

This is my initial packaging net. When constructed, it will become a basket for putting in chosen sweets. The little rectangles will become the strap for the bag, and the two bigger flaps will become the fasteners.

PACKAGING ANALYSIS

This is an analysis of a packaging created by an organisation known as 'Voice'. They created a package for a company called 'Velocita', who sell organic coffee beans. 'Velocita' is Italian for 'speed'. It uses a limited amount of colours, mainly consisting of the brown colour of the packaging, but with other colours including blue, yellow and red. The text included in the packaging, including the company's name, is bold in order to convey their name across quickly to a mass audience. On the surface of the box, contains information such as the date it was imported, the contents of the package and the weight of the contents. The packaging creates this industrial but natural persona of the company.

                                                          

JAPANESE PACKAGING

                                                                      


ONE: Hello Kitty Custard Purin packaging TWO: Gari gari soda packaging THREE: Kinoko no Yama (Mushroom Mountain) Strawberry Cheesecake packaging FOUR: Koala packaging FIVE: Shin chan biscuits packaging SIX: Nescafe strawberry and vanilla packaging

MORE PACKAGING NETS

These are some more examples of packaging nets, only more complex. They are nets of actual packages such as bags, and different types of fastenings

PACKAGING EXAMPLES

These are my examples of different shaped nets. They are potential shapes for a packaging.

LOGO CROSS STITCH

                                                       
 This is my logo using a cross stitch effect. Using a cross stich-like background, I set a scanned picture of my logo behind the cross-stitch background, and coloured the cross stitches individually. I used vibrant and bold colours, as my logo is for a sweet shop and the colours used are linked to a sweet shop. I then removed the cross- stich background and it left this design. The background acted more as a guideline to help me achieve this.

LOGO DEVELOPMENT-ILLUSTRATOR

 These are some logo experiments which were done using Adobe Illustrator. I used techniques such as 3D revolve and repeating shapes, as seen in the top experiments. I also tried typing out the name of my shop and then adding some decorative stars around it, as well as having different letters in different colours, surrounded my brightly coloured shapes, also decorated. I did the same, but using a different typeface, and different decorations.

LOGO IN FINELINER

This is my logo for my retail outlined in fine liner pen. It was inspired by typical Japanese little characters found on the packaging of sweets.

LOGO ANALYSIS- MINAMOTO KITCHOAN

                                        All these images are from the Minamoto Kitchoan website.
Minamoto Kitchoan is a sweet shop, that sells Japanese sweets, and is found in London, New York, San Franisisco, and Singapore. The logo consists of a red background with Japanese text, written vertically with a ring surrounding it. Next to it is 'MINAMOTO KITCHOAN' in black big case letters. The logo itself is typo and graphic, because of the text and the ring around it. They look like they had been drawn with a traditional Japanese calligraphy brush, which gives off the effect of a dry paintbrush, and that it is mainly used for the shop fronts instead of it being on the packaging itself. The colour red is a prominent colour in Japan, so it may have been used to reinforce the Japanese theme, as well as the writing itself. It's a very simplistic design, and there aren't any  surrounding images or text, as it would take away the attention of the writing. The accompanying text, is written in a Serif, which gives it a classy and posh look. The target audience is quite broad, as there are products which are suitable for children, as well as adults. Because of its simplistic design, I think it is a successful design, and it does draw the attention of the viewer. When creating my logo, I would incorporate some Japanese text, however, I would want to use bold and vibrant colours to make my design more complex.

LOGO ANALYSIS- SUPERDRY

                                                                            
                                           Images found on the Superdry official website.
Superdry is a casual wear retailer, that originates from Britain, but whose logo consists of the name of the shop in English, featuring Sino-Japanese characters above. The colour in which the logo is written in varies from product to product in order to be visible or match the tonal ground of that product. Like the Uniqlo logo, it is a typographical logo, and it is written in a bold sans-serif typeface. The company uses the logo for shop fronts, as well as on the products they sell, although the design of the logo can also vary from product to product, possibly to liven up the look of logo, as well as to attract more of their target audience, which is most likely teens to young adults. The designer of the logo is unknown, but the logo itself has a simple design, most likely to be concentrate on the aesthetics of their clothes instead of their logo, much like Uniqlo and to appeal more to their target audience. In my final design, I hope to incorporate Japanese characters into my design, and I may consider varying my logo design on different packaging to attract more of my target audience.

LOGO ANALYSIS- JAPAN CENTRE

                                                      All images are from The Japan Centre website
The Japan Centre is a shop which sells goods such as magazines, sweets, food, drinks and novelty gifts from Japan. The logo consists of the words 'JAPAN CENTRE' in San Serif typeface, but the letter 'C' is wider than the other letters, and surrounds  the red dot, found on the Japanese flag to emphasise the Japanese theme. The logo is both typo and graphic, but is mainly used for the shop front. The use of colour in limited, only using black, red and white for Japanese theme. It conveys the selling of Japanese goods and, cloud possible convey the pride of selling these types of goods. It's just as simplistic as the Minamoto Kitchoan, as there aren't many surrounding images to accompany the logo, possibly for the sane reason of avoiding distraction from the main text, which is the title of the shop. Despite this, I think it's a successful logo, because of the originality, and the use of the red dot to emphasis the Japanese theme, and it conveys the theme and name of the shop quickly so it is easy for a mass audience to understand. The target audience may be from children to adults, people who are interested in Japanese goods. When creating my final logo, I will use some of the design ideas from this logo, but when designing it, I will try not to make it too crowded with images, but I will use more vibrant colours.

LOGO ANALYSIS- UNIQLO

                                                                        

                                                       All images found on the Uniqlo website
Uniqlo is a clothes shop which originates from Japan. The company logo consists of two red squares, each containing writing either in English and in Japanese, but both reading 'Uniqlo'. the colour red may have been chosen as it is a prominent colour in Japan. The logo is more typo than graphic, and the typeface is that of bold sans-serif. The logo itself does not include any grpahics but it is used for shp fronts and can be found on the labels of their products. Who designed the logo is unknown but judging from its English and Japanese text, it may be conveying the fact that the company wants to sell goods not only in Japan but also internationally. The logo itself is also simplistic, possibly to avoid distractions from other imagery, or maybe to invest more skill in their products rather than the aesthetics of their logo. Because of this, I think that the logo is successful and the use of Japanese characters helps to establish the origin of the shop.The target audience is mainly at young people, approximately teens to young adults. When creating my final design, I intend to include the colour red, to indicate its Japanese theme, along with the use of Japanese characters, but I also intend to use more images to reinforce the fact that it is a sweet shop. However, I will try not to overcrowd my design with such images, as this will take away the focus of what I am trying to sell.

MINDMAP

This is the mindmap, which was created in class. Everyone had to contribute to it, writing down their own ideas about target audience, packaging and shop ideas.

MOODBOARD

This is a moodboard on sweets found in Japan. I am mainly focusing on the logos found on the packaging, as these are the types of logo I want to design. Their logos are bright and colourful, as well as the packaging.

One: Rainbow pocky, Two: Pocky, halloween edition, Three: Hi-Chew chewy sweets, Four: Litchi Gummy, Five: Saku saku panda chocolate, Six: Sweet breams, a sweet shop in Japan, Seven: Hello Kitty sweets, Eight: Shigekix lemon and strawberry sweets, Nine: Nerikyan Land sweets

JAPANESE SWEETS LOGO

This is a moodboard of some Japanese sweets logos. 

One: Kinoko no Yama logo, Two:  Grape and soda flavoured sweets logo, Three: Puccho logo, Four: Hello Kitty logo, Five: Hello Kitty biscuits logo, Six: Watapachi sweets logo, Seven: Melon Gummy and Kiwi Gummy sweets, Eight: Kabaya Shaka Shaka logo, Nine: Petitie pastels logo, Ten: Puccho soda sweets logo, Eleven: Sweets house logo.

FINAL

This is my final outcome on the project we had been working on, which was inspired by typography artist Luke Lucas. I used chocolate sauce to write out the text, took a picture and edited it on Photoshop, using tools such as the Dodge and Burn tool, and techniques such as Plastic Wrap to make it look shiny  as if the text itself is melting. I added a dark background in order to make the colours advance out of the page, and this works better if the colours are warm colours like purple, yellow or brown.

DEVELOPMENTS

I wrote some words using squeezy chocolate sauce, and took pictures of them. Later on, I took some of the sauce, and wrote the words using my fingers, which obviously looks a lot messier than the first one.

                                        

Later, I edited these images on Adobe Photoshop, and used techniques such as Plastic Wrap, and used Neon colours and Liquify to distort the words in different ways.

INITIAL IDEAS

These are the ideas that I designed for my final poster. They vary from calligrams to bubble writing, and I was inspired by different artists such as Ed Ruscha, Si Scott and Oscar Wilson. The messages of the poster had to be positive and inspiring messages such as 'Grow through what you go through' and 'Try+umph=Triumph'. Other messages included film quotes such as 'I'll be back'.

HEEBOK LEE- ANIMATION/TYPE EXPERIMENTS

I drew and designed some words in the style of a kinetic typography artist, Heebok Lee. I used charcoal and oil pastels for the handmade designs, and used Adobe Illustrator on the computer using techniques such as Boat and Warp to distort the text.

3D TYPOGRAPHY

 

This project involved me and two other people in a group making letters out of stationery such as pens, pencils, rubber bands and paper clips etc. Some of the letters were easier to form than others, however, because of the rigidness of the objects we were using, it was difficult to make the letters. Despite this, the letters were still identifiable.

FOOD FONTS

For this project, I used food products such as honey, ketchup, toothpaste, salt, popcorn as well as sugar cubes to form text. I think the honey in particular worked well, as it was easy to control and make words with. Also, it was easy to create patterns such as swirls and curls. However working with the food in general was a messy job, and my fingers would often get sticky. There was also a risk of getting my clothes dirty. But simultaneously, the food was fun to work with.

OSCAR WILSON- CALLIGRAM

I designed and created a calligram in the style of Oscar Wilson. I used a champagne bottle and used words which are attributed to champagne such as 'bubbly' and 'pop'. I first lightly drew an outline of the bottle, and then drew the words so that they fitted in the shape of the bottle. It was scanned, and edited on Adobe Photoshop, where I used different colours.

SI SCOTT

I designed and drew a simple a message and swirly and curly lines in the style of Si Scott. I used a simple message of 'Love' and used colours such as pink and red which are attributed to love.

STENCIL-ROB RYAN

I created a stencil in the style of typography artist Rob Ryan. I created this in a Dark Room. I cut out letters to form my name, and made photos in the dark room. I even got the chance to use objects to make my initials, which came out really well. Out of all of the tasks, I found this one fairly difficult, because I exposed the light to early, meaning that I couldn't use the same piece of photo paper to create the picture.