Friday 22 June 2012

ARCHITECTURE IN HELSINKI: PLACES LIKE THIS

This is the album cover for 'Places like this' by Australian Indie pop band Architecture in Helsinki. It was created by Will Sweeney, who has done another album cover for the same band. The target audience for this might be for young people, most likely males in their late teens into their early to mid twenties, or maybe those who are not into mainstream music.
The cover contains many stylised illustrations, as seen from the giant figure with a radio for a head, and the rather futuristic objects, such as the robot on the right hand side. These may have hand drawn and then cleaned up on computer using a graphic software such as Photoshop. Along with this, and the bold colours, it gives off a generally positive atmosphere, which can be reflective of their music. The typography also has a futuristic look, which goes well with the futuristic buildings (which may have been included as a reference to the name of the band). Although there is a lack of colour, it allows it to stand out from the rest of the colours, and allows this vital information to be seen effectively. If this wasn't the case, then I highly doubt that it would be seen just as well, and it would've been more difficult for the consumer to see which album they were buying. In general, I think that the artwork is an "evolutionary" step, as to how it's been produced. Looking at their past albums, they don't look as convincing or as eye-catching as this one, and they don't make as much of a reference to the band like this.
When I first saw the artwork, I was immediately drawn to the bold yellow foreground, because it seemed to be the only bright colour, and sets a great background for the blue and pink. And the green and its darker shades in the foreground makes the piece look more mysterious and rather intimidating. So, maybe the artist was trying to combine the traditional fine art look with a graphical look, and I think he pulled it off quite well.

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