The Japan Centre is a shop which sells goods such as magazines, sweets, food, drinks and novelty gifts from Japan. The logo consists of the words 'JAPAN CENTRE' in San Serif typeface, but the letter 'C' is wider than the other letters, and surrounds the red dot, found on the Japanese flag to emphasise the Japanese theme. The logo is both typo and graphic, but is mainly used for the shop front. The use of colour in limited, only using black, red and white for Japanese theme. It conveys the selling of Japanese goods and, cloud possible convey the pride of selling these types of goods. It's just as simplistic as the Minamoto Kitchoan, as there aren't many surrounding images to accompany the logo, possibly for the sane reason of avoiding distraction from the main text, which is the title of the shop. Despite this, I think it's a successful logo, because of the originality, and the use of the red dot to emphasis the Japanese theme, and it conveys the theme and name of the shop quickly so it is easy for a mass audience to understand. The target audience may be from children to adults, people who are interested in Japanese goods. When creating my final logo, I will use some of the design ideas from this logo, but when designing it, I will try not to make it too crowded with images, but I will use more vibrant colours.
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