Images found on the Superdry official website.
Superdry is a casual wear retailer, that originates from Britain, but whose logo consists of the name of the shop in English, featuring Sino-Japanese characters above. The colour in which the logo is written in varies from product to product in order to be visible or match the tonal ground of that product. Like the Uniqlo logo, it is a typographical logo, and it is written in a bold sans-serif typeface. The company uses the logo for shop fronts, as well as on the products they sell, although the design of the logo can also vary from product to product, possibly to liven up the look of logo, as well as to attract more of their target audience, which is most likely teens to young adults. The designer of the logo is unknown, but the logo itself has a simple design, most likely to be concentrate on the aesthetics of their clothes instead of their logo, much like Uniqlo and to appeal more to their target audience. In my final design, I hope to incorporate Japanese characters into my design, and I may consider varying my logo design on different packaging to attract more of my target audience.
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