All images found on the Uniqlo website
Uniqlo is a clothes shop which originates from Japan. The company logo consists of two red squares, each containing writing either in English and in Japanese, but both reading 'Uniqlo'. the colour red may have been chosen as it is a prominent colour in Japan. The logo is more typo than graphic, and the typeface is that of bold sans-serif. The logo itself does not include any grpahics but it is used for shp fronts and can be found on the labels of their products. Who designed the logo is unknown but judging from its English and Japanese text, it may be conveying the fact that the company wants to sell goods not only in Japan but also internationally. The logo itself is also simplistic, possibly to avoid distractions from other imagery, or maybe to invest more skill in their products rather than the aesthetics of their logo. Because of this, I think that the logo is successful and the use of Japanese characters helps to establish the origin of the shop.The target audience is mainly at young people, approximately teens to young adults. When creating my final design, I intend to include the colour red, to indicate its Japanese theme, along with the use of Japanese characters, but I also intend to use more images to reinforce the fact that it is a sweet shop. However, I will try not to overcrowd my design with such images, as this will take away the focus of what I am trying to sell.
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