Minamoto Kitchoan is a sweet shop, that sells Japanese sweets, and is found in London, New York, San Franisisco, and Singapore. The logo consists of a red background with Japanese text, written vertically with a ring surrounding it. Next to it is 'MINAMOTO KITCHOAN' in black big case letters. The logo itself is typo and graphic, because of the text and the ring around it. They look like they had been drawn with a traditional Japanese calligraphy brush, which gives off the effect of a dry paintbrush, and that it is mainly used for the shop fronts instead of it being on the packaging itself. The colour red is a prominent colour in Japan, so it may have been used to reinforce the Japanese theme, as well as the writing itself. It's a very simplistic design, and there aren't any surrounding images or text, as it would take away the attention of the writing. The accompanying text, is written in a Serif, which gives it a classy and posh look. The target audience is quite broad, as there are products which are suitable for children, as well as adults. Because of its simplistic design, I think it is a successful design, and it does draw the attention of the viewer. When creating my logo, I would incorporate some Japanese text, however, I would want to use bold and vibrant colours to make my design more complex.
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