Monday 23 January 2012

FLUFF AND FUZZ ANALYSIS




                                                               Images from the Fluff and Fuzz website
These swing tags are made by an artist who goes under the name of Fluff and Fuzz. At a young age, the artist was taught how to knit, and later continued on with it later on in life, which may explain the reason for the choice of method. These swing tags are instead sewn rather than knitted, and may have been used for packaging or just made out of leisure, and were recently made in 2010.
As mentioned before, the artist behind these had sewn these tags, as she wanted to use an alternative to cardboard, and maybe because it was a part of her speciality. The scale may have been rather small, as they are meant to be smaller than the packaging itself. In addition, the artist uses different patterns in her work, which are mostly floral patterns, which may be to vary the style, however, the composition of the tags remain, which include her persona and her real name with a small illustration of a ball of yarn and a pair of knitting needles, the same in each tag she designs, almost like a house style. Also, she seems to use the same sewing pattern in each tag, so the pattern of the stitches remains the same. This may be to identify her work by the pattern, distinguishing her work from other artists.
I like Fluff and |Fuzz's tags, as she uses an alternative material, making it softer to touch and more distinguished from other swing tag manufacturers. Also, as they are made from a different material, it may convince someone not to get rid of them, as with many other swing tags. In my opinion, this is what makes the work valuable. To some degree, it is an inspiration, because of the distinguished style, however, because my target audience may be different to hers, the design of my swing tag may differ, and would involve more illustrations on the surface.

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